I always want to deliver a job well done. That is also true for my role as manager and entrepreneur, which is why, apart freom USP, I also took a...
Travel Journal #51 – The Süddeutsche of this...
Today, I have decided to write something in my travel journal: In former times, the daily newspaper was extremely important for me when I was on vacation. After all, it...
Unternehmertagebuch #6 – der USP: “Summary” oder “Der...
Entrepreneur’s Diary #6 – The USP: “Summary” or “The Journey is the Reward” Founder initiatives and business plan competitions are supposed to promote “German Entrepreneurship”. These are the sorts of...
Nietzsche würde sagen: Effizienz führt zur Sklavenmoral.
Entrepreneur’s Diary #5 – The USP –...
At long last, I now want to write about the final example in my selection of USPs – my own company. So this is about the USP of InterFace AG....
Miracle or Evil Doing? – The Controversy Caused...
Ist Bolt wirklich der Messias der Leichtathletik, der mit Talent und harter Arbeit Erfolge feiert?
The USP Is As New As German Romanticism.
Die Marketingtechnik der Positionierung hat den USP längst abgelöst.
Entrepreneur’s Diary #4 – The USP – Example...
A good friend of mine used to be the owner and manager of a cute enterprise in the metal industry. Traditionally, the enterprise did the cutting and milling of metal....
Entrepreneur’s Diary #3 – The USP – Example...
Siemens AG is probably the best known enterprise with German origin. It has been hugely relevant in our national economy for many years. Like many of my friends, I, too,...
Entrepreneur’s Diary #2 – The USP – Example...
Paul Neal Adair was a US fire fighter. He was born into a household of modest income in 1915 in Houston/Texas as one of eight children. He became famous as...
