Here is what I read in the business section of yesterday’s “Süddeutsche” (September, 29th) on page 21:

“In the grip of the banks: now it is going to be a tight call for the traditional firm Rodenstock”.

Underneath, the following header struck me as amusing:

“Daimler gets a new ethics director”

and a little later in letters just as bold:

Now also in Zimbabwe

(on the discovery of Africa as a new market by the US trading concern Walmart).

What a humorous combination. It sounds like a comedian specializing on choice and disorder of headers is now in charge of the SZ.

But back to the enterprise Rodenstock. Why do I m mention it?

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Here are my tweets of last week on

Blogging and Twittering, Wisdoms and Rules:

101007 A rotten apple will infect a hundred others – also true for twittering and blogging. #Twitter #Blogging #Wisdom

101008 One rotten egg will spoil the meal – also true for twittering and blogging. #Twitter #Blogging #Wisdom

101009 Where there is a spark, there is also some fire – also true for twittering and blogging. #Twitter #Blogging #Wisdom

101010 The end does not justify the means – also true for twittering and blogging. #Twitter #Blogging #Wisdom

101011 The path from the beginner to the virtuoso is strewn with broken strings – also true for twittering and blogging. #Twitter #Blogging #Wisdom

101012 Your reputation is worth more than your money – also true for twittering and blogging. #Twitter #Blogging #Wisdom

101013 If it is a good song, you will not mind singing it three times – also true for twittering and blogging. #Twitter #Blogging #Wisdom

There is a new tweet each day. See Twitter and “follow” RolandDuerre!

Enjoy!

RMD
(Translated by EG)

P.S.
I took the proverbs from Alle deutsche Sprichwörter.

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So Jan Fleischbauer of the SPIEGEL 
pays five Euros for one glass of wine 
(Anne  Will got it out of him last Sunday 
- it was more like she tortured it out of him).

Five Euros is what Hartz IV recipients get extra 
from now on – for an entire month.

What does that tell us?

Nothing.

The discussions on Hartz IV of some public relations civil servants 
who have no income problems was very much on the same level 
even before the new “margin of subsistence” was defined.

In those days, I wanted to know what it is like 
if you have to survive on 345 Euros. 
I did not want to hear it from people 
who thrive on theory and empathy. 
Or from those with a massive political interest.
I wanted the experience myself.

So I decided to live Hartz IV.

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In psychology, they have the term:

Self-efficacy.

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Whenever it starts, we switch channels.
Even adolescents take flight 
and choose the geriatric programs ARD and ZDF.
You guessed it: we are talking advertising. 
Commercials. Billions are spent,
billions vanish into thin air 
like the money of the banks.

Now, You Tube has been there for five years 
and – surprise, surprise! – people watch commercials 
without being forced to. The most successful viral (that
is how you call advertising by way of personal 
recommendation) has grown to be watched by 134 million
people. With a maximum price of 5,000 Euros 
per commercial. The number one of cost-free 
advertising is a producer of mixers that whip 
everything you insert.

Isn’t that a wonderful idea for 
medium-sized enterprises? Advertising for millions 
without spending millions?

How it works? Well, look into the Top 10 of ViralsTop and remember my definition  
of “idea”: an idea is an idea 
if it modifies how we perceive something.

The rest is will-power, competence and courage.

SIX
(Translated by EG)

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