Sorry, this entry is only available in German.

Roland Dürre
Monday April 3rd, 2017

A Very Special Task!

The Solution will be Supplied Later!

A short time ago, a good friend of mine came up with a brainteaser. He did not know the source, otherwise I would gladly have cited it. My friend was not able to solve the problem, neither was I. But it is a truly exciting scenario. And it has a surprisingly simple solution, including a beautiful mathematical reasoning. It also gives us a nice metaphor for our lives.

Among other things, it shows that mathematics can also, once in a while, be quite useful. Here is the story:

Here is a female criminal. On her card, the number 1 is written. But she does not know this. After all, she only knows the nine other images with their numbers.

A – not dislikeable – gang of 10 persons constantly violates the prevailing moral concepts in an outrageous manner. The gang members are creative and wise – this is how, with great finesse, they remain unmolested by the arm of the law for their abominable activities. That is lucky for them, because the legal penalty for their crime is death by strangulation.

In the public perception, the gang soon has a legendary reputation, and is idolized by quite a few simple people. For the authorities, this development is totally unacceptable. Consequently, the increased manhunt of the authorities, along with a growing arrogance and flippancy among the gang members led to the capture of the group.

All 10 gang members are quickly sentenced to death due to their abominable behaviour in a show trial. However, there is a way for the ten comrades in crime to save their lives – through an appeal for clemency. The head of state who decides upon said appeal is a very prudent and well-meaning woman. She is very wise; there are even some rumours insinuating that she may to some extent sympathise with the gang.

Actually, she works hard to come to a fair decision. She hands down a conditional amnesty (a little like a “Judgement of God”):
Before the verdict is executed, the ten members are permitted to see each other once more. There is a farewell meeting, the ten gangsters can spend the afternoon before their execution together and without supervision.

Here is a male criminal. On his card, the number 2 is written. But he does not know that. After all, he only knows the nine other images with their numbers.

As the meeting starts, the gangsters are told how the amnesty will work. A picture of each of the members is taken (two of them can be seen here). On each of those pictures, a number from the set 0 – 9 {0, 1, 2, 3, 4, 5, 6, 7, 8, 9} is drawn. Each number can be used several times. Consequently, it is possible that the same number is written on all the pictures. Or that only some numbers are used, for instance {1, 2, 3)}. Or maybe only the even or uneven numbers. Whatever. But perhaps all numbers have been used. Nothing is impossible.

After the meeting, each of them is taken into solitary confinement until the time of execution. Each of the ten gang members is shown the nine pictures of the other nine members – but not his own one. And then they ask him the number on his own photo. And if even one of the gangsters gives a correct answer for the number on his card – all of them will get the amnesty.

Initially, you will think that the gangsters have quite a good chance to avoid their punishment and enjoy clemency over justice. And there is no doubt that their situation will have improved. After all, chances are not too bad that one of the ten will guess correctly and thus free them all.

But it is nowhere near as easy as that. Matters may turn out poorly. And there is one thing the wise regent forgot (or perhaps not): by applying a simple agreement, the ten gangsters can make sure that one of them will inevitably say the right number, as written on his picture. And this is how he can guarantee that he and his comrades will enjoy the amnesty.

It is a small problem: what agreement makes it possible for the gang to use the meeting that was meant as a farewell to make sure that “their heads” are out of the sling with a 100% chance?

I will publish the solution in a few weeks – and until then, I look forward to having many email solutions sent to me!

(Translated by EG)

Roland Dürre
Thursday October 6th, 2016

Work and Retirement? Money!

Basically, I do not want to work or get retirement money. All I want is: earn that funny stuff!

Zeche Sterkade / Sterkade Colliery. This amateur photograph was taken by an apprentice coal mining engineer, Charles Sydney Smith, of Derby, England, on a visit circa 1910-1913.

Zeche Sterkade / Sterkade Colliery. This amateur photograph was taken by an apprentice coal mining engineer, Charles Sydney Smith, of Derby, England, on a visit circa 1910-1913.


Currently, I travel a lot in order to promote Digital Transformation. My role is both active and passive. This means that, once in a while, I talk about it and, but far more often, I listen to what other wise persons have to say about it.

Whenever I hear presentations and speeches on digitalisation or the coming change or its consequences, it strikes me how they always also talk a lot about “jobs”.

In particular, they talk about jobs that will soon no longer exist. It seems to me, however, that nobody seems to really and precisely know what is going to happen to these jobs.

Dark Future.

And they also say that the future will not at all look very bright for most people – especially if they live in developed societies. Perhaps – and that is not really a surprise – those are also the moments when they mention and even demand the unconditional basic income.

Whenever I hear the word job, I come up with “heretical ideas”. It is a central factor of my life that, basically, I never wanted to work. To be sure, exciting tasks have always fascinated me. After having worked as a baby sitter, private tutor, for a hauler, as a night parking attendant or for a cleaning service, my “job” when I was in my early twenties was “programming” – which has also always been my hobby.

Everybody talks about jobs and the unconditional basic income.

No, I did not want to work. And I also did not want a job. What I wanted was earn money. I wanted enough money to provide my family and myself with a nice standard of living. And I wanted it as easily as possible and without having to work too hard. And I also always wanted enough “leisure time” in order to do things that were important to me outside my “craft”, such as “family” and “life as such”.

So I asked myself what is the best method of earning money in this country. Legally, there are probably only two ways:

As an employee.

Either you are working for a firm – then you get a salary. You will have an employer and (at least) one disciplinary superior person – just take a look at the strange vocabulary. And, more often than not, you will then also be part of a rather strange social system.


If you are not an employee, you have to do something that is billable. Then you will be self-employed and get the chance to be a little less dominated by the employer system – which in itself is already quite valuable.

So there are the categories “employee” (there used to be another category “labourer”) and “self-employed”. You can be self-employed either by working freelance or by founding an enterprise. Living totally by myself as a freelancer seemed (too) much of a risk, so I decided to look for a partner and found a company. .
Because the idea of being employed was really boring.

The legal status.

If you want to found an enterprise, you have to decide upon its legal status. One possible option is the civil law association. Among those are the ordinary partnership and those partnerships that lawyers, tax experts and counselling companies, etc., often establish. If I intended to found another firm, I would probably favour one of these.

Other options are the classic private limited company and its modern brothers (Europe private limited company, UG, …), the cooperative and the incorporated company. Mixed forms are not really relevant in this context.

Besides the employees and self-employed, there is a third group: that of public officers. However, I will not dwell on this group because a) they are the minority and b) they are a totally different group as far as the extremely high pensions are concerned.

So here is what you want to know about retirement money. The employees – supported by the employers – pay into the social insurance in order to later receive retirement money. The retirement money system is based on solidarity and, like all systems of this kind, it is rather ambivalent. Everybody thinks they pay too much and receive too little.

Retirement money.

Retirement money is often considered a bad deal because it seems to have a sub-optimal price-performance ratio. What is often forgotten is that, when disruptive events occur – as for instance WW-2 or the re-unification of Germany – the retirement money was often the only system that continued to provide the people with what they needed, regardless of the disruptive circumstances. It did not fail.

Besides, the poor price-performance ratio is not something that only the retirement money suffers from. It is also true for private measures you can take, such as saving money, life insurance or the ill-fated federal-private construct of the Riester pension. The strong instrument “company retirement money” of former times as a valuable supplement of the federal retirement money has by now turned into something of the past.

Social Insurance.

More and more people want to work freelance in order to avoid the high social insurance payments. The government and the retirement insurances do not like this at all – which is why the threshold is rather high. And in doing so, they make rules and laws (like the AUG) that put enormous pressure on the freelancers, sometimes even force them into illegality. Both the law and its treatment are full of contradictions and there is a lot of uncertainty. It is truly atrocious.

But then, there is also an absolutely efficient and legal method to avoid having to pay social insurance – even if it might seem absurd. All a freelancer has to do is find a few comrades in arms and found an incorporated company with all the individual persons becoming managers of the company. Then they will not only be exempt from social insurance, it will even be forbidden to them. Mind you, this is totally legal and probably invincible in to the current state of the art in jurisdiction. Basically, this is totally illogical for people who use their common sense.

Fewer and fewer high quality jobs.

The outlook given by many wise persons I listened to tells us that tasks that require a high degree of training will become fewer and fewer and that the “service proletariat” will grow considerably. Migration through the different education levels will become less and less likely. This means that in the future the highly qualified persons will come from the upper social classes more and more often. They are also typically those who stand to inherit. They will not need income and consequently can just work “because that is what they like” and invest time to do the nice things in life in order to really benefit later. Or perhaps not.

Working for free.

And more and more persons will seem highly qualified yet work for free. I mean people who do not take money for their work. And I am not talking all those who work in an honorary basis in clubs and our society. Neither do I mean the young persons who are exploited during what we call practical training.

What I mean are young and old people who do something for the future without having any kind of contract and without writing an invoice. I, too, am one of them. As I see it, I move a lot, trying to help people and enterprises on their way towards happiness and success.

But I am not doing it for the money. Instead, I do it because I hope and know that I will get a lot in return. And because I know for certain that all the contacts and knowledge I gain will one day bring me true money, which means that I will benefit financially, as well. For instance when I invest in a start-up and then can write a huge invoice for a true added value I created. And this is how work becomes an exciting and nice game.

I know a number of persons who do the same. They are often younger than me. They perform super for free. Because they know that, sooner or later, there will also be a financial reward. I also know young entrepreneurs who take the establishment of a start-up very seriously and want to promote this step with a huge amount of enthusiasm. Yet they could not care less where the money will come from – for instance because they have inherited enough money.

Not a bright future?

This is what I expect the future to be like: more and more poor persons who, by doing menial jobs, can barely manage to make ends meet and fewer and fewer persons who, with or without income, really enjoy what they are doing and get richer and richer. If I am perfectly honest, I must say that such a future gives rise to many questions and really worries me.

Here are some recipes for success:

These are the best ways to earn money:

  • Always give more than you get!
  • Break patterns!

I will soon write another article, including a recommendation by Gebhard Borck how to best determine your own price (value). …


If you are interested at all, I would suggest you read the Wikipedia articles on Industrialisation and Digitalisation.

The picture is also from Wikipedia. The copyright is with Aspdin – Own work by uploader (own original personal amateur photograph by ancestor). It shows the coal mine Sterkrade, the picture was taken around 1910–1913, free under CC BY-SA 3.0.

Roland Dürre
Friday May 6th, 2016


Currently, I am again travelling. I ride my bike in Italy. Almost a week ago, on Sunday morning, we exited the night train with the endearing name LUPUS from Munich to Rome in Orvieto. Starting from there, we rounded the beautiful Rome on our way to a congress in the south-east of Rome in three days. Our first overnight stop was in Viterbo, the next night we slept in Tragliatella.

castelcardinaleThe congress was in a wonderful congress hotel Castel Cardinale high above the Albanian Ocean, facing Castel Gandolfo. Now we spend two more days vacationing with friends before another nice round trip is to get us back to Rome. From there, we will go back to Munich – again in the night train – on Wednesday.

Well, the typical question is again to be asked:
Do you tip the sleeping compartment conductor?

Whenever I go abroad, what about tips? Who knows all the customs about tips in Great Britain, France, Italy, Spain, Poland, The Czech Republic, Slovakia, Romania, Albania, Bulgaria or even North Africa, Turkey and many other countries?

Do some countries know a difference between, for instance, eating out and staying in privately led quarters? I am often unsure: what is the custom? Will I perhaps even hurt someone’s proud feelings if I leave a tip, even though I certainly meant well? Or am I behaving shabbily if I refrain from leaving a tip?

As we all know, there are some countries where leaving a tip is an absolute “must do”. Among those countries is the USA, where the tip is part of the actual salary and you cannot leave without having given something. Well, that makes it pretty clear what to do and what not to do. But even in Germany, I am not always sure. How is it possible that leaving a tip is not obligatory and yet there is a generalized tax rate for the restaurants?

Now I am riding my bike through Italy. As far as I know, it is totally unusual to leave a tip in this country. Consequently, I do not have a problem.
But what to do about the conductor in the night train from Germany to Italy?

My solution was: I leave a tip that is a little more than just symbolic. On the way out, it was 5 Euros for the two of us (i.e. for the compartment). And I told him that this was supposed to tell him how I appreciated his work. Later, I heard that, basically, night train conductors used to receive tips as a matter of course. Only it got less and less fashionable.

As I see it, leaving a tip makes sense if a) it is in accordance with the rules of the country and b) the “gift” is also clearly communicated as a symbol of your appreciation. And I am quite glad whenever my thoughtfulness gives me such clear results that make life look a little more joyful to me.

(Translated by EG)

Hans Bonfigt
Monday November 2nd, 2015

(Deutsch) Kommunikaze

Sorry, this entry is only available in German.

Roland Dürre
Sunday August 23rd, 2015

Entrepreneur’s Diary – #112 Useless Meetings

“My Post-InterFace life?“

I enjoy telling you about the times when I was active in my job. About what I felt enthusiastic about and about what depressed me. So here I am, sitting in Greece and vacationing, yet writing a small article for my entrepreneur’s diary:

On the negative side, there are, for example, all those many useless meetings I had to/was permitted to attend. Some of them actually lasted the whole day and occasionally the participants did not even want to stop in the evening.

Regardless of the fact, or maybe due to the fact, that the meeting had been going nowhere all day long already. And I – like all the other participants – had no way of influencing the entire round in a useful way.

Whenever I tell these things, I inform my audience that the only consolation with these kinds of meetings was that my “time clock” kept counting the hours. Which means that I was actually reimbursed for my work in those cases with compensation for damage.

Well, this is only partly true and rather a cynical excuse. But then I remember that my own enterprise, too, was full of useless meetings. And there is the question why I allowed this to happen and even attended.

Perhaps it was lack of civil courage? Was I too much of a coward to actually put myself outside the system and break with traditional rules and patterns? Isn’t the obligation to attend meetings part of the enterprise morals and written down in the rules of procedure? And who wants to violate law and order? I never had the courage. Because there was also the desire:

“We need to communicate more with each other!“

And that is something I definitely agree with. Also in retrospect. But it should not happen in lengthy and formal meetings that will then have written minutes – of course because you wish to be on the safe side!

If you need meetings, then they should be short SCRUM-like meetings. If possible, you should not sit down and have them outside the enterprise in a free area.

But talking definitely will no longer make sense if all you do is repeat yourself and if you are not making any headway. In those cases, the only thing that will probably help is a lonely decision and a quick separation.

In a nutshell:
I think the rules and rituals of an enterprise should permanently be questioned. This is especially true for all those meetings, which, more often than not, are also just a consequence of rituals and processes. The questioning should happen all the time and continue all the time, always on an objective level, isolated from individual interests.

And if you find out that you are not making any headway, you need the courage to actually do something about it. Just like, incidentally, KANBAN demands it in its last and – for me – most important rule.

And that is not only true for the enterprise and its projects, but also for politics, for our social systems and for our private lives.

Last not least, I have a very cynical suspicion:
If we did not have all those meetings in our enterprises, all our work-days would end at noon and we would not know what to do with all the remaining time.

(Translated by EG)

For more articles of my entrepreneur’s diary, click here: Drehscheibe!

CGu_W8WUgAI8wlMYesterday evening, I arrived back home from the PM Camp in Zürich #pmcampzue. It was a small but very exquisite PM Camp and gave me two great days.

The first day was opened by Nadja Schnetzler who is also co-chair at word and deed. She bewitched the Camp participants with her wonderful postcards: and she showed us how you can “Embrace Chaos” in a very unobtrusive and serene way.

To me, it seemed that this nice impulse presentation went a long way towards many other sessions considering it important to talk about the situation of humans in their various roles whenever project-typical tasks are concerned.

Consequently, much was about the change in our society and consequently also the change in our projects that progress brings in its wake. It was all about intended and unintended change – and about “Innovation as creative destruction”.

CGzS2XBVIAApMhUOn Saturday, which was the second day, we all started the day with a drumbeat. Bruno Gantenbein, owner of, who has been a successful business counsellor for many years, started the day early in the morning with a strong impulse on “learning, too, is part of evolution”.

And his way of doing so was so emotional that some of the audience were moved to tears of emotion and joy.

And then he, too, spanned the bridge between what he had said and project management – asking the for me absolutely central question: “How, where and what do projects managers actually learn?”

Toni (Anton Maric) in Aktion.

Toni (Anton Maric) in action.

It was no surprise that the second day eventually led to a broad exchange of knowledge about the question how meaningful, efficient and humane learning might, should or must be.

As you can see on the pictures taken at the PM-Camp Zuerich, it was a great event. You can also see the pictures on the Flickr Account of the Zurich PM Camp!

Consequently, I would like to say many thanks to the PM Camp Zürich Orga-Team, namely Dagmar, Bruno, Christian, Matthias, Silvio and Toni, who initiated the Zurich event.

And in less than one month, from July, 2nd to July, 4th, the next PM Camps are waiting. They will be held in Bad Homburg! Then the day will be called #pmcamprm!
I definitely also want to be there and, of course, you will also read my report on it in the IF Blog!

(Translated by EG)

Roland Dürre
Sunday March 29th, 2015


Eisenkäfig (hier: Florenz, ausgehendes 17. Jahrhundert) als Folterwerkzeug

Iron Cage (here: Florence, late 27th century) as a torture tool.

A short time ago, I wrote the article “Golden Wire” (Goldener Stacheldraht), where I described how enterprises take total control of their employees, thus making those persons totally dependent over the years. And it happens in a totally comfortable, even agreeable way.

This article triggered a number of exciting discussions. The time cage in which most of us – be it as employees or as freelancers – are locked in is another issue worth discussing. After all, we measure everything in terms of time: work, mobility, leisure time. And it robs us of our live time.

How absurd is the concept that you have to provide a certain amount of hours each week, no matter what needs to be done? In a “Tayloristic System”, this might make sense. You stand at the conveyor belt, execute certain motions and get some money for each unit you worked on. But shouldn’t Taylorism be a thing of the past for many of us?

The alternative of this system, which by now seems like a matter of course to us, was the system of task-work, which followed the achievement principle and was certainly not easy to work in, either. In this system, you are not paid according to time, but according to the number of items you produced. In structures based on Kaizen, you find the group task-work system. It has a positive side (team work) and a negative side (group pressure). I cannot really think of any more alternatives.

The so-called brain workers, too (formerly known for their white collars and ties and now by the fact that they prefer turtleneck pullovers) are paid by time. They get a fixed income for which they “work away” a number of hours, which means that they have to spend the time either in or for the enterprise. In addition, they get a variable income which is determined in the target agreement (a modern sort of task-work).

This “concept of working time” is so deeply rooted in our brains that we consider it absolutely normal. In my role as InterFace AG managing director, I made the same experience. On some weekdays, I only spent very few hours in my office. Yet sometimes I achieved something really important during those few hours. On returning home to my children early in the afternoon on days like these, my super-ego kicked in and gave me a bad conscience.

In my new life (neuen Leben) I discover what nonsense that is. I try to shape plans according to my priorities. And I use as much time as I need for successfully finishing the tasks. And I feel a lot freer than I used to.

I know many freelancers who feel absolutely autonomous, yet they are locked in the time cage as a matter of course. Why don’t you try to calculate your income as what you earn per hour or per day?

During one of the aforementioned twitter discussions, one person was wondering why the “freelancers” hate to call themselves by that name. In the internet, they often introduce themselves as senior consultant, expert for something or managing director (of their own one-person company). One of the answers to this question was that maybe “freelance” is often considered synonymous or “potentially jobless”. Which definitely did not have a nice sound to it, did it?

In my opinion, a freelancer is a day labourer – and as I see it, this is a rather honourable and not at all a bad word. Even if it sounds a little like “slave”. But then, aren’t we all slaves when all is said and done? Aren’t we all serving a master, a system or a mania?

But then, one might also imagine other (more modern?) systems for income determination. Gebhard Borck, for instance, in his book Dein Preis proposes a value contract as an alternative. This is not at all stupid and I rather like the concept. Due to many time cages installed all around us, however, these and similar ideas are (still?) utopia or at least hard to realize for freelancers.

(Translated by EG)

I took the picture from Wikipedia. It is of an iron cage (Florentine, late 17th century) on display at the Freiburg im Breisgau Torture Museum (Foltermuseum). The copyright is with Flominator. P.S.
Das Bild ist aus Wikipedia, es stellt einen Eisenkäfig (florentinisch, ausgehendes 17. Jahrhundert), der sich im  in  befindet. Der Urheber ist Flominator.

Roland Dürre
Monday February 23rd, 2015

Gone to the Island … #noweb

No Internet between February, 26th and March, 14th, 2015

Flag_of_Cuba.On Thursday, (February, 26th), I will fly to Cuba. We are taking the Air Berlin direct connection from Munich to Varadero. And our two Utopias, Silbermöwe and Roadster, will travel with us.

Barbara and yours truly will spend exactly two weeks riding our bikes as far as possible through the long island. During our preparations, we learned that, in Cuba, the internet is not yet very common. Apparently, the only way to get internet access is from special tourist hotels.

Typische Verkehrsszene auf einer Landstraße zwischen Santiago de Cuba und Holguín (2008)

Typical traffic scene on a secondary road between Santiago de Cuba and Holguín (2008)

I plan to turn misery into a virtue and live without the internet for two weeks. It will be a first since many, many years ago in my life.

So: #nointernet and #noweb. #noTwitter and #noFacebook. Away from the virtual world. Into the real world.

Also, I will not plan anything, neither will I have an agenda. No itinerary. Just living in the here and now and enjoy life. Simply strolling through Cuba on our bikes – with wide open eyes and ears and, above all, with an open heart. Enjoying the sun and the warm air. And of an evening, I will just have to see where destiny takes us and where we can find a place to stay.

It also means that, during those two weeks, I will write/publish no IF blog articles. So: also #noIFBlog!

Havanna – Blick auf das Kapitol

Havanna –the capitoll

I might write down a few impressions and take a few pictures of the travels. You will get to read them afterwards.

Other than that, I want to totally liberate my brains from everyday concerns. And leave everything back in Munich that belongs there. And live in Cuby one hundred per cent.

Neither will I write my memoirs, regardless of the fact that there might be some rather interesting things to tell, especially about the last few years. …

(Translated by EG)

I took all the pictures from Wikipedia.
“Flag of Cuba“
“Havanna  Capitol” – Author: Breogan67
“Traffic scene on a secondary road” – Author: Escla
All licenced under common property in Wikimedia Commons

Well, it would certainly be awesome – twittering from Cuba, wouldn’t it?

Roland Dürre
Sunday February 22nd, 2015

At Eye-Level – A Film about Work-Life in the 21st Century.

workhard117A team of five started an exciting project – and eventually it turned into a film: “At Eye-Level “ (Augenhöhe).

Here is the story: During a session of the 12th  intrinsify!me “wevent” in Berlin about the work-life value of the 21st century, the idea grew that you should not only describe everything in words at all times. Instead, you should show it to people – in a film.

Five session attendants remained together and got active. They made the film “At Eye-Level”. I first heard of this project on the Berlin 2015 PM Camp during a great impulse presentation by Ulf Brandes. Later, I saw parts of the film during the Munich 2014 PM Camp. Two of the protagonists playing in “At Eye-Level” are personal acquaintances of mine through PM-Camps.

Thanks to enormously well-used “social media”, the project quickly earned great acclaim, even beyond the internet. The successful crowdfunding for its financing, too, had enjoyed a huge amount of public awareness and was accordingly very successful. The opening night on January, 30th, in Hamburg, too, had a huge audience. More than 400 (!) persons came to watch the film at the Hamburg Museum der Arbeit.

The film is about good topics. Perhaps its professional quality cannot hold a torch to documentaries with similar topics, such as by Geyrhalter, Wagenhofer (among other things the trilogy We Feed the World, Let’s Make Money and Alphabet) or Carmen Losmann (Work Hard – Play Hard). But neither does it need to – it is more a refreshing production on the level of TV reports by the ARD or ZDF, for instance about shipping electric waste to Africa.

The film is about persons acting different roles in their work-lives: entrepreneurs, managers, founders. But above all, it shows employees happy to be working for “good” employers. Because they can, for example, due to innovative working hours models, dispose of their own free time more freely than is common and therefore organize their own lives as they wish.

Unfortunately, though, the highly praised project “At Eye-Level” is also one where not all is gold that glitters. Shortly before the film was finished, two articles about Adidas and Unilever were added to it.


Suddenly, you see Christian Kuhna in the film. I first met him at the open-up Camp in Nuremburg. His job with the sports giant is about social media, Moocs and the like and he has a small but very efficient team at his disposal

I am sure that the work-life attitude in Christian’s team is good and modern. Also, I am always impressed by the competence and positive attitude of all the salespersons in Adidas shops. But I am sure this is not true for the huge majority of persons producing for the concern.

Consequently, including Adidas in the film was a source of controversy among “crowd funders”.


At the very end of the shooting, Unilever, too, was added. Even as early as the meeting in Munich, I was surprised to find the food giant presented as a positive example. There, Sven Franke – one of the protagonists – told us that Unilever had contacted “At Eye-Level” because they had established contact during the film “WORK HARD PLAY HARD” by Carmen Losmann. In that film, they had not made a particularly good impression and consequently, they wanted to make up for it. Well, no matter what, Unilever definitely is not the best material for this kind of film.

Sven’s reasoning was as follows: they wanted to show that even a huge enterprise can have a few niches where work-life might happen at eye-level.

Well, this might be a matter of taste. To be sure, every huge enterprise also has a few “islands of blessedness”. Even if it is only the team of directors.

However, it is also possible that Adidas and Unilever were included because they are “big names”. Which might have made the producers think makes the film more attractive. This is certainly also an acceptable decision. But if so, you should also communicate it as such.

When talking “big names” and these kinds of ideas, Tomas Sattelberger, too, comes to mind. He, too – just like he also currently seems to be publicly visible all the time – appears in the film. After all, everybody wants to hear and see a repetition of the Saul-Paul story. I do not know Tomas Sattelberger personally, but only from what I read about him in the press. Consequently, I cannot give a valid estimation. But in his roles as director of famous DAX concerns, he did not look like the typical representative for “eye-level” to me.

Well, so much about the small stains on the otherwise clean slate.

Mind you, please not to misunderstand me: I find the topic “eye-level” as formulated by Sven Franke or Ulf Brandes an excellent idea. The same is true for the activity and the result. Also, the enterprises concerned are welcome to the gain in reputation they got from it and I would be happy if those who initiated the project were also reimbursed in a material sense for the huge amount of energy they put behind it.

It is a true delight to discuss the individual film scenes under the “entrepreneurial” light. Especially the founder’s enterprises shown in the film might suggest that a proper firm is only possible where you have the “good tyrant”. The question I ask is: how can the entrepreneurial culture shown in the film also be structurally included in our social system – for instance in the sense of a “democratic enterprise”.

(Translated by EG)

The picture is not from the film “Augenhöhe – At Eye-Level”. I took it from “WORK HARD PLAY HARD” by Carmen Losmann.