brand eins in August

001_b1_05_13_Titel_4c.inddYesterday, as I was going home to Munich, I opened the “brand eins” August edition. I sat in the last ICE late at night from Nuremberg – after a very exciting business meeting.

The first thing I read is the editorial by Frau Fischer. She says exactly what I feel. That is particularly true for her open words about the production and unexpected timeliness of parts of the pre-designed August edition. To me, this sounds like truly authentic and honest journalism.

Next, I take a look at the “world of numbers”. They give me pause. Because, for instance, the federal debt per child in Germany is around 40 times higher than in Estonia. Neither is it any consolation that this number is another three times higher per child in Japan. It is also a surprise for me that the USA bought seven times more land from other countries than China. I would have assumed totally differently.

Suddenly, an envelope falls out of the magazine and floats down to the floor. I pick it up. It is an advert apparently trying to be creative. Because it is a closed envelope, totally devoid of any writing. No address, no sender. Just like this. The perfect black mail.

Well, you all know my opinion on adverts, don’t you? Consequently, I act very un-creative and put the envelope into the waste disposal on the small table of the ICE. This is just too stupid. Later, I wonder what kind of rubbish it contained. I am sure it is nothing relevant that would have made me happier. So it was better to just dispose of it without a second glance.

And then I arrive at the focal point on page 21. The first article is about “disturbance of the peace”. I almost get a dizzy spell. After all, I know it: an extraordinary development is under way. To be sure, due to my profession, I actually know what this is all about, but reading it like this…

The August edition contains much to make you thoughtful. Part of it is truly uncomfortable summer holiday material. Eventually, however, I managed to find a few articles in the magazine that give me hope. But why don’t you read yourself? It is definitely worth reading.

That reminds me of one of my “super-egos”. The one forcing me to vote. Regardless of the fact that I stopped believing it might make sense a long time ago. In fact, reading “brand eins” seems to make a lot more sense. Perhaps we should make it an obligation for all citizens to read “brand eins”? And perhaps that would motivate more people to get the idea: our country (along with the world) needs new politicians.

RMD
(Translated by EG)

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