Roland Dürre
Friday September 15th, 2017

My USP :-)

What is my value?

When I was young, some adults called me a good for nothing who, they were sure, would never amount to anything. One of them was my mother. She said it to my face more than once. At the time, it annoyed and hurt me. On the other hand, it was not so bad, because I definitely preferred becoming a good-for-nothing to becoming the same type of adult person I sometimes saw in my vicinity. In my mother’s eyes, those were definitely no good-for-nothings. And it must be said that eventually, I, the black sheep in the herd (as I often felt) did not turn out too bad, anyway.

Being able to drink your beer in peace is of huge value.

Today, I voice my opinion on many topics, often give presentations and impulses, inspire young and older, female and male persons. This is how I want to help them towards becoming a little happier and more successful.
Some young start-ups and also some already quite established enterprises can rely on me as an actively involved party. I help them to find the right questions. Because these are the requirement for change and innovation.

I build networks for people all the time (if I believe they should be networked) and then I am happy if everybody benefits.

Once in a while, I ask myself:
Am I qualified to do it?
It is a question I myself cannot answer.

But, during the thinking process, I at least found my personal USP (“Unique Selling Proposition“).

I owe my unique selling proposition to a combination of three specialties of my life-line:

  • Firstly: I have been working with, at and for computers since 1969. The Germans call it informatics. During the first ten years (in the 1970ies), I mostly did “industrial informatics”. Consequently, I missed out on the “toy” computers Commodore and Atari to some extent. As soon as UNIX found its way to me (or I found my way to UNIX), I caught up in the pc sector. That was in the 1980ies. During those years, I did many things. For instance, I had an intense involvement with several operation systems, such as process computers, communications computers, main frames and distributed data processing. At the time, it was called MDT and had originated at companies like Kienzle, Nixdorf,  Olivetti and, of course, also Siemens. I was also part of software developing teams for remote data processing, storage, banks, transaction monitors and many other applications. And in the process, I used and sometimes also developed various assemblers and higher languages.
My personal highlight was the development of a window manager where I was part of the developers’ team. It ran both on graphic and digit-based end devices and was called Collage. Collage was also a Siemens AG product. However, as was – unfortunately – so often the case during the phase of the slow downfall of the sector data processing at Siemens AG, it had no chance on the market
    Matters continued in the same way and this is how I basically experienced everything that is important in digital life first-hand. This is why I call myself – not just in jest – an IT pioneer of the second generation. The honour of having been part of the first generation belongs to the founding fathers of electronic calculating systems: Konrad Zuse and my first informatics teacher in 1969, Professor F. L. Bauer of TH Munich (today TUM).
    In the 1990ies, my programming shoes were hung on the wall in more than just the symbolic sense. I remained true to IT – well, nothing else was imaginable – and I tried to remain up-to-date as far as possible when it came to digitalization.
  • Secondly: all my life, I was extremely lucky in that I always learned a lot, especially during those phases of my life that came after school and university (unfortunately, university was not at all where I learned a lot)! Mathematics certainly helped me to remain a critical spirit. However, in many fields, I acquired the most precious knowledge initially from older persons and later also from persons my own age and younger. 
Quite a few teachers, also outside my professional field, became friends with me. Examples are Klaus-Jürgen Grün and Rupert Lay. There were other great persons too who accompanied me as teachers. It started with my time at Softlab – where I had a very wise boss. I had to attend “personality-promoting” seminars, because it was a requirement if you wanted a managerial career (at the time, I still wanted a career). From that time, I remember an enterprise that called itself TPM (Training Psychologic Management). It was situated in Frankfurt and their founder was named Uhlenbrock (or something that sounded similar). He was in charge of my first seminar on the beautiful lake Starnberger See, from which I really personally benefited a lot. In those seminars, I not only learned from the trainers, but also from the other participants I met. 
I also want to thank the many colleagues whose professional competence I looked up to and from whom I learned so very much for the craft. Later (in the 1990ies), I often went to workshops with Simon Grand of RISE, an institute at Hochschule St. Gallen. Again, I met many nice persons and great enterprises and had terrific verbal exchanges with them.
I spent the last ten years mostly on Barcamps, besides playing an active role for the development and propagation of PM-Camps. I had a great time and met even more wonderful people than in the years before.
    Last not least, I also have to thank my children. It made me truly happy that I was given seven children. More often than not, I believe that I learned more from and through my children than from all the rest. Consequently, I know that living and learning are synonymous.
    As long as you live, you learn.
    And as long as you learn, you are alive!

  • Thirdly: I have always been a revolutionist who got considerably more criticism than praise for his “strange” opinions. Today, I have a positive explanation: I think that total breaking in, as it was practiced on children as early as during the 1950ies, did not manage to erase everything in me. A bit of autonomy, joy of life and basic trust remained in me. And quite a few attempts at indoctrination were in vain.
    Well, when I was an employee at Siemens and Softlab, I soon discovered that this was not my world. And I had the wish to become an entrepreneur and was lucky enough to make a success of it. Consequently, I had the chance to build my own world, the InterFace Connection GmbH
    The first ten years were like a dream. Our success came around almost effortlessly and we went beyond all borders. Unfortunately, I later made a number of entrepreneurial and human mistakes. And a few times, luck just was not with me. The enterprise survived these misfortunes quite well – and I now have a few more experiences of the kind: “what you should not do” . I am happy to let others benefit from my own experiences.

So I will continue for a few more years and enjoy doing so. And a little feedback will always make me happy. 
Especially positive feedback.


Kommentar verfassen