Roland Dürre
Monday October 29th, 2018

Sugar Coating (Entrepreneur’s Diary #126)

Last week, I learned some new vocabulary – sugar coating.

Following the motto “having a soccer table in your office does not in itself constitute #newwork“.

For me, it is quite clear that, in our social life as well as in our work-life, transparency within the enterprise and the participation of the relevant stakeholders (employees) are very important.


”Sugar coating“ as part of ”culture engineering“?

In my book enterprises are social systems where people work together in different roles for an economic goal – i.e. the goal of offering products and services that they will benefit from to people. Just like the Bavarian Constitution says.

Basically, enterprises are not machines that can be mechanically controlled by “management” that tries to minimize the input and maximize the output. Instead, enterprises are composed of humans.

A Great Team – InterFace Connection GmbH 1986: Celebrating.

That is extremely important. Just like I also consider values such as appreciation, respect and general considerateness when dealing with each other absolutely relevant in an entrepreneurial culture.

#newwork needs just as much communication as it needs civil courage and constructive disobedience. The elite of an enterprise should not be system agents. Instead, they have to be coaches, inspire people and give impulses. And the vast majority of an enterprise also has to try (and be able) to live the values they formulated.

For me, these are the pre-requisites and the basis of #newwork.

Especially in my sector, I discover more and more enterprises that “sugar-coat themselves”. Regardless, they still move at the edges of the German work legislation. And they form their processes and the entire system with an absolute priority on profit. For them, “entrepreneurial health management” is basically just an investment that is supposed to minimize the number of people who call in sick. For them, modern work environments are just a means to save on the rent for office space. And their decor is a sugar coat with great design and life style, both of which are supposed to impress the employees.

If you want #newwork to have any effect, then you cannot make it part of a strategically planned, human resource controlled ”enterprise culture engineering“. Instead, it must be lived by the employees –with intrinsic motivation.

This is what I have been preaching for decades, both because it is my personal experience and because of what I see in many enterprises.

RMD
(Translated by EG)

P.S.
For more articles of my entrepreneurial diary, see: Drehscheibe!

3 Kommentare zu “Sugar Coating (Entrepreneur’s Diary #126)”

  1. Chris (Tuesday October 30th, 2018)

    Roland, did you mean “Stakeholder”?

  2. rd (Tuesday October 30th, 2018)

    Yes! Thank you!

  3. rd (Wednesday October 31st, 2018)

    Den Begriff des „sugar coating“ habe ich ganz intuitiv auf Unternehmen und ihre Kulturen projeziert. Je länger diese Bezeichnung aber auf mich wirkt, desto mehr entdecke ich dieses „sugar coating“ in immer mehr Dimensionen unseres sozialen Lebens. Irgenwie wird mir Angst und Bange.

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