Roland Dürre
Sunday February 28th, 2016

From Digitalization to Thermomix

img_1872ThermomixToday, the word “DIGITALIZATION“ is basically a magic word. And it is, in fact, probably the most important term of our modern times. After all, digitalization changes our life at a high speed and with immens intensity. It can most certainly be compared with industrialization, which, a few centuries ago, brought a storm of change over the continents of this world.

Consequently, the digital change is the central topic in a global world. 
Even in the satiated and rich Bavaria, they established a “Bavarian Centre for Digitalization“ (Zentrum Digitalisierung.Bayern). Their website is certainly worth taking a look at. This centre has been initiated at the instigation of the Prime Minister and has a ten-digit budget at its disposal. It is supposed to enable the Free State of Bavaria to keep its world-wide top position. Or, to be more precise, to re-establish said top position after it has been lost in important areas.

I rather like the term “Digital Transformation“, because I see myself as a “Third-Generation IT-Pioneer” who, through all his life, has been part of teams that created “digital transportation”, initially as a programmer and later as a software and IKT entrepreneur.

As always when dealing with language, it is advisable to see the term as a “generic term” and then subdivide it in order to better understand it. Production is certainly an area that is affected by transformation. In this area, the change has already been labelled “Industry 4.0” (which is a little ridiculous). Digital transformation, however, concerns all areas of organized life, be it economy, administration, our mobility and communication, trade or the media. And, of course, it also concerns the way how we live together, changing our cognitive competence. Who among us is still able to do calculations (without using a calculator) and what young person can still find his or her way in the city (without using a GPS)? Thus, it changes our lives – both individually and collectively.

Digital change will be instrumental when it comes to how well this world functions – and consequently it will not stop before our front doors.

Now it also arrived in our kitchens. Of course not by providing the self-ordering refrigerator as some storytellers of the internet of objects have been predicting for years. Well, they do not even begin to understand, because this is actually exactly how innovation does not work.

No, the kitchen is another one of those areas where digitalization comes on soft paws. For instance first and foremost as a cooking box. Instead of as a robot that peels the potatoes and cleans the tables after the meal.

A short time ago, I found a device that tends towards “becoming digital”. It is the latest Thermomix version. It gets its recipes from the internet (well, the current version still gets it through the USB stick) and then steers the human through the cooking program by giving instructions.

(Translated by EG)

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