Roland Dürre
Wednesday July 26th, 2017

Shouldn’t Business Serve Humans?!

In Unterhaching, we have a great soccer club, a number of IT enterprises such as the InterFace AG and even world-famous companies. One of them is Wrigley.

Let me relate to you what I learned over the last few weeks. I did not make any attempts at verifying the story, but it is quite possible that things I heard in the form of reports or gossip around here are the truth.

I am sure the degree to which Unterhaching has become considerably more famous even beyond Germany is due to the Spielvereinigung Unterhaching.

Besides soccer, we also have volleyball, gymnastics and several other successful athletic areas in Unterhaching – as well as several more interesting enterprises and a wonderful outdoor swimming pool and much more.

The Unterhaching Civic Office is certainly glad that the famous Wrigley enterprise has its European headquarters here. And perhaps in the future, you will have to say “had”.


The big concerns want power. To this end, they like to swallow up other concerns.


It is quite possible that, with its profit of 35 billion US dollars in 2016, Mars falls a little behind Nestlé (turnover in 2015 was 88.8 billion). That is just more motivation for Mars to catch up with the big rival.

Currently, they are preparing for the merging of the animal hospital chain VCA Inc. (Veterinary Centres of America). Mars wants to spend 9.1 billion US dollars, including the debt. It is supposed to further strengthen the business area “animal health”. To me, it looks more like mania and misdirected late capitalism. I can imagine only too well (or rather, too badly) what the leading US food giant wants to achieve by the merging.


Food producer invests in animal hospital. Shame to him who evil thinks.


Wrigley was swallowed by Mars as early as 2008. Initially the European headquarters remained in Unterhaching. Another important Mars location is obviously in Viersen near Düsseldorf.

Now, Mars wants to centralize a few of its activities in London. One of the consequences will be that people now living in Unterhaching or Viersen will have to move to London. This might hurt some residents of Unterhaching, for others it will be an exciting challenge.

But then, this is what you get in a global world and economy. After all, most of the people seem to like it, since they support it – at least with their consumption habits.
But that is not what this article is about. What gives me pause is the reason they give for moving to London.


Big concerns assume that, in the future, the central key towards success in our competitive world will be the quality of marketing.


To the concern, that seems useful, and even necessary, because it assumes that, in the market for PROVISIONS, only an enterprise that has the best MARKETING can establish itself and perhaps even add to its turnover. And among the top managers, they assume that the most efficient and effective marketing firms basically sit in London. Consequently, they seek close proximity to them – and go to Great Britain. Regardless of the Brexit and such. In my opinion, the Brexit is more an operetta than anything else.

PROVISIONS concerns are, first and foremost, after turnover and results (profit). And, in the eyes of the concerns, MARKETING is the determining factor in this field. Everything else, like the quality of food and the consequences for your health, only plays a minor role.


Business should serve the people, not vice versa!


For the concerns, only one thing is important: the people must buy the cheaply produced mass food at a price that is as high as possible. To make it attractive for the masses, it is made “convenient” and optically seducing. Enriched with aromatic ingredients, “the taste of the world“ is generated and realized. “Cheap” is more important than quality, optical appeal and wrapping is more important than the content, uniformity beats diversity, mass has priority over class, storage life beats freshness, logistic feasibility has priority over taste. …

Thus, there is a strong LOBBY that forbids the legislators in Europe and Germany, for instance, the clear marking of a product if it contains substances that may be detrimental for your health.

And what do the people do? Nothing. They believe what marketing says and buy like lemmings all the products by Mars, Nestle and co. Unfortunately, this is also true for Unterhaching.

RMD
(Translated by EG)

1 Kommentar zu “Shouldn’t Business Serve Humans?!”

  1. Hans Bonfigt (Wednesday July 26th, 2017)

    Hallo Roland,

    warum sind wir auch alle so dumm und kaufen den Scheiß, den die amerikanischen Multis anbieten?

    Microsoft, Apple, Coca-Cola, “Facebook”:
    Alles höchst entbehrlich!

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