Dr. Stefan Hagen is one of the people I especially enjoy exchanging ideas with. Stefan is a passionate project manager. In the German-speaking countries, he is the relevant blogger on the subject. He also wrote a Buch on project management in civil offices. I will soon write a review on it in this blog (and, of course, also in Amazon).
Due to his books being read by so many people, his PM-Blog soon ranged among the top positions in google. Until recently, if you entered “project management” in Google, his pm blog would invariably appear on the first page of hits.
But the day came when this was no longer true and his blog was reduced to the ranks in Google!
On this figure, you can see what happens if – for whatever reason – you are no longer among the top ten in Google. The number of visitors declines drastically. That makes me a little thoughtful. It really seems that the power of Google is enormous.
Stefan Hagen will remain a success even without Google. But imagine a middle-sized enterprise the survival of which depends on visitors to its site. For a long time, the site rendered clicks, clients and business. And then all of a sudden, this is gone! This kind of downfall can cause the ruin of an enterprise.
Incidentally, this can not easily happen to IF-blog. As opposed to PM-blog.com – which quite successfully specialized on one subject – our readers will find us relatively far up in a broad range of Google queries. That might be another advantage of diversification. You do not fly quite to high, but therefore more balanced.
🙂 And we are, after all, not (yet) inconvenient enough to suffer “filtering out by higher institutions”.
RMD
P.S.
I just heard that Stefan’s blog is back on the top ten at Google. I wonder what happened!
(Translated by EG)
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