Here is something I would like to say up front: I love “brand eins”. And I delight in each and every magazine I receive. Consequently, I also enjoy writing about them in the IF blog. Now, however, I noticed that my “brand eins” articles are actually an indicator of how I am feeling.
😉 The later I write my review, the more I suffer from stress, whereas if my articles appear very early in the month, my private situation is really rather nice and relaxed.
About the business magazine: the July edition – which I received in June – is absolutely great! In my opinion, this magazine is one of the best “brand eins” editions ever.
This time around, the topic is a rather long sentence:
What would happen if we developed a new mental concept of the world?
And the focal point, in red ink, reads: Alternatives!“Alternatives!”
On the rear cover of the magazine, coyly written next to the price (8.50 €/sfr 12) – you will find another four words which have been newly defined and intended as alternative approaches in the magazine:
Commercial Transport, Business Models, Democracy and Nutrition.
You could easily find additions to the list, couldn’t you? Just think of terms such as education/training!
Well, if a magazine is as good as this one, I certainly would not wish to criticize. Instead, I think it is about time to, perhaps, encourage Frau Fischer and her team to show more boldness. Calling for more thoughtfulness is important and a good idea – and the magazine is really doing a wonderful job at making people thoughtful. But just getting thoughtful is probably not good enough – because it seems to me that we need a turn-around on many levels. And, of course, this does not sound as nice as thoughtfulness. It sounds more like change which will hurt. However, building a good future will always also cause pain, because there is no innovation without destruction, even if hopefully it is creative destruction.
And then there is a small twinge: the attachments. For me, this is always painful – you have to shake the magazine free and throw all those many glamorous papers into the waste. This time around, the subscription copy contains a rather fat brochure sitting right at the top of the attachments. Of course, I threw it into the wastepaper basket as soon as I had removed the plastic cover. The brochure is from the “Bundesverband der Pharamzeutischen Industrie (BPI)” (Federal Pharmaceutical Association). And if there is something I really hate, it is lobbyism.
Mind you, I am myself an entrepreneur and as such my life has (unfortunately) been subject to imagined or perhaps even actual practical constraints far too often. And being a tradesman, I certainly also know that money does not smell.
That is why I silently suffer all those attachments, even if the idealist inside me thinks they are unnecessary, which means that the carton I carry to the used-paper container is again a little heavier.
RMD
(Translated by EG)
P.S.
I am not going to write anything about the content. It is really worth reading. But I am truly stressed out (bad), have no time at all and hope to produce more for the IF blog in the near future. My ideas are on hold – and I have no time to process them.
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