You find endless definitions of company goals in the technical literature. Some parameters of success are defined, thousands of descriptions of goals written down. The real goal of every enterprise (and every undertaking) can only be the same as for every individual person: Happiness.
Oh my God! Here comes Willi Streit again with his high-brow, highly charged terms that are hard to define, too. What does he want this time? We all know he likes to be provocative! I am sure there are better things for an enterprise to do than be happy, let alone make others happy!
You are correct: calling happiness the goal of an enterprise is certainly a provocation. After all, the Latin provocare means nothing other than arouse, excite or elicit. So let’s start doing it!
What other goal do you think an enterprise should have? – is my bold question. Profit? Profit, too, can mean happiness. If it was achieved by the employees and customers, suppliers and all other indirectly concerned parties with a good gut feeling and if it is lasting and has been fairly accomplished, it is a happy goal. If, on the other hand, it was bought with fraud, exploitation, self-delusion and other sacrifices, it is not a happy goal.
Incidentally, all behaviour can be traced back to the basic principle of life: you can life happiness if you remain true to yourself, if you can still believe in it after several years have gone by and if you have not short-sightedly sacrificed the future for a quick success.
Sometimes, it is more the small happiness that is especially precious. The great goals are reached on the top soil of small particles of happiness. If every employee “joins in” and is given the chance to come close to or even find his personal maximum amount of happiness, the entire enterprise, too, along with the entrepreneur and the managers, will benefit.
Happy is the person who doesn’t forget that he is born for happiness.
How does an enterprise that has happiness for its goal differ from others? I presume nobody feels the victim of mobbing. To be sure, there will always be conflicts where people are together. But the spirit of the common goal will always not only bring people back together, but also open doors for a sense of togetherness, more creativity, wellness and a feeling of security. That sounds like old-fashioned virtues. But life is old-fashioned when it comes to basic needs. Our nature determines that we get under way like Hans in Luck. What we take home with us eventually is certainly not something substantial (although there wouldn’t be anything vicious about this, either). Rather, it will be idealistic. So I call it happiness. It is of great value for the most natural principle in the world. If we take it home into our everyday-lives, it will become tangible.
I admit that this enterprise, where happiness exists in its perfect form, does not yet exist in reality. But those companies that have realized that happiness is the real CI (Corporate Identity) come pretty close. And it pays on a daily basis to turn towards happiness. In all respects.
Li
(Translated by EG)
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