This time around, it was already April by the time the April- “brand eins” found its way to me. Incidentally, I had already received an email telling me it was under way a few days earlier. Consequently, I was truly curious.
“What Can We Do For You?” is written on the title page – and the focal point is:
“The Future of Activity”.
It immediately reminds me of the old proverb:
No matter how small your business,
it will always give you plenty of work!
I gained this wisdom by listening to my old card-playing buddy Alois Wolferstetter, who is a cunning and wise banker. Being the son and grandson of a baker, he had started his career by learning the craft of bakery. Due to a flour allergy, however, he had to change and went on to work for the “Sparkasse”. This made him a bank director of the traditional kind.
He knew the ups and downs of banking quite well, so I learned a lot from him. Among other things, he said:
Money does not disappear into thin air;
someone else owns it after you lost it!
The two Wolferstetter wisdoms will also hold in the future! Regardless of my firm belief that everything will change in commerce. What I mean to say is that the now classic forms like department store, discounter, supermarket chain, etc. will soon be at the end of their ropes with their concepts and culture.
At the same time, however, there will not be anything fundamentally new. The appeal for humans to “wish to have something” will simply be generated in another way. When all is said and done, everything will be the same as before.
In commerce, there will be other business models than those we are used to. The internet will play an important role, but I doubt that it will really be where the truly “marge determining” business is done. So far, I just do not yet dare to predict what “new commerce” will look like. I presume it will be filled with emotions and a spirit of adventure.
But perhaps the “brand eins” people know more? So here we go:
In the editorial by Frau Fischer, I already find the first evidence of change. The customer is now more emancipated and more powerful. More often than not, the employees pay the price. And finally, the customer is the one who decides. …
So what is left to say? Basically, only to tell you which articles I liked best:
Delicious: the prologue with the focal point on commerce on page 29
(source: Das Leben des Brian)
Philosophical: “Old Acquaintances” starting on page 50.
Sympathetic: “Thrifty Country Burned Down” starting on page 64
Interesting: “Commerce in Numbers” on page 79
Absurd: “Apples and Pears” starting on page 81
Exciting: “Broken Relationships” starting on page 98
… and much more.
Again, it is worth reading!
RMD
(Translated by EG)
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