“brand ein”
is also available as “App”. Not just on paper. That is why you see this picture.
In this particular instance, however, I am making an exception of the rule and still choose the paper version. Consequently, I have now been carrying the “brand eins” magazine with me for more than a week already. So far, I only managed a few brief glimpses.
On this Friday, however, office life is a little more relaxed. And I take a closer look at the “brand eins”. You could call it looking forward to the weekend.
This time, the focal topic is spirit of the time. “Understanding the Spirit of the Time“ is what it says. The message on the front page is “you are so nineteen-ninety“. I must say that, for me, this does not really seem to be true. In fact, I feel more like a “sixties-person” – but not when it comes to soccer clubs – or maybe a “seventies-person” – perhaps even a “fifties-person”, which hopefully does not mean anything like “false fifty bills”. Even the nineteen-eighties are something I am not too comfortable with, not to mention the nineteen-nineties – whatever my reasons may be.
Besides: what is actually currently fashionable? The zero-zeroes?
About the magazine:
Again, I rather like it. Even if ten pages of adverts in the middle of the magazine seem to admonish me about dressing with more chic. Looking at those pages reminds me of my mother. She, too, kept criticising “the way I looked when running around”. Well, it was something I had to put up with – and today it helps to just turn the pages quickly.
Other than that, even the short articles I had a chance to glimpse earlier this week again told me much I had not known before. And this is not only true for the “world of numbers”. Just look at what they write under “using up raw materials”.
Some articles also give me various mental associations. For instance, twenty years ago, two brothers started to make bags out of truck tarpaulins (page 98). And they were quite successful. I remember immediately that my own bike bags are absolutely great. And that perhaps someone started making bike bags out of truck tarpaulins 25 years ago. But it might just as well be a coincidence, like so much in life.
For me, the “cultural good on four wheels” on page 112 is also rather remarkable. This, too, is one of those topics that leave a lot of space for interpretation. On top of all this, the magazine is again quite full of articles. It will provide me with plenty of reading material over the weekend (and beyond).
And since Christmas is approaching: as you all know, I no longer buy consumer goods to give anybody (because everybody already has everything). That means: no luxury rubbish for my friends. My presents are theatre tickets, perhaps self-made elderberry syrup, special wines or, at long last, also beer brands – and where I feel it is appropriate, I give someone a “brand eins”. And basically, I must say it is a good principle.
RMD
(Translated by EG)
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