brand eins” in January (2011) – What Keeps You From Doing It?

Well, I already announced that I was going to write about it when I first tried to read it  on December, 18th (Lese-Versuch). Now I managed to browse through the “brand eins” before the end of the year, after all.

Yes – this issue is definitely about “the space between the borders” (citation of Frau Fischer in her preamble). As we all know, said space is particularly hard to overcome. Sometimes you really need a lot of energy in order to get to the opposite side.

Here is what I noticed when first taking a short look through the pages: programmers are sexy. On page 22. I like that. After all, didn’t I do enough programming myself in the past?

But here is more of the content:

On page 16, you will find A Good Question:

Why is it better to finish second best?

You can read the answer directly underneath:

Innovative leadership is said to be the central question for an enterprise. This is not justified.

These are the kinds of questions I, too, keep asking myself. And mostly I also find similar answers.

A little later, on page 14, I find a (sad) obituary:

Bye-bye, Dipl.-Ing.!

It is another example for me seeing eye to eye with the editors. After all, by now everybody in this country has heard that the curricular reform at universities (?) with the new titles Bachelor and Master at their end really was not a success. In fact, it got even harder to change universities on a national and international scale. But here is what our Federal Chancellor says: Europe is our destiny.

The border areas (p. 44) are a bombshell. Basically, it is about a triviality:

Free space is the natural biotope where new ideas can grow. But you have to pay the price.

Yes, today, in the land of processes (and I do not mean procedures in a court of law, although we are the leaders there, as well), everybody talks free space and creativity. And yet both are systematically restricted more and more.

But there is more to discover – and well worth reading.

On page 68, there is a remarkable interview with a man I always found it hard to make up my mind about. Should I like him or not? Our former Minister of Economic Affairs, Mr. Wolfgang Clement: The price you have to pay for freedom. After having read the interview, I decided that he climbed a few notches in my esteem.

But there was another interview that also fascinated me: with the Brit Mark Stevenson. I had never heard of him, but he had travelled 60,000 miles around the world looking for traces to our future. His conclusion was:

We have fascinating options. But most of us forget them.

I will now refrain from mentioning all the other articles I liked. Let me just draw your attention towards the last page (p. 154), where, as a matter of facts, I actually found a new addition to my collection of definitions of freedom – see my collection (Sammlung) and another one:

Freedom only just begins where you went over the top!

Who said so?

RMD
(Translated by EG)

P.S.
🙂 The “sexy programmers” part is quite important. After all, a short while ago, I heard a very surprising answer when I asked why so few young people in Germany study science or engineering:

“Because in all the soap operas, it is always the marketing people, or the bankers, or the economists, or the lawyers, or the doctors who get the most glamorous women!”

P.S.1
🙁 As to the definition of freedom: basically, it is a pity that you can find the answer so easily these days. All you have to do is look it up in Wikipedia. And then you can mail the link to “brand eins” – this is absurd. The winner will be disclosed in the “brand eins” edition of March.

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