On the International Day of Free Press at May, 3rd, I write about journals and newspapers:
Yesterday was a day full of activity. In the morning, I bought myself a suit (outrageous, Italian, for the summer), then I went to CVFE (I will expand on this some other time). At noon I went for a swim, and afterwards joined my colleagues in the office, where they had to work on an important project outline this Saturday.
In the afternoon I went to the Allianz Arena (to watch FC Bayern against Gladbach – 2:1) and later met Gottfried (a close friend of mine and personal advisor in all issues medicinal) in the research department. Everything has been minutely documented in Twitter. When I finally reached home there was the newest Brandeins edition waiting for me! Of course, I immediately took a look inside.
As usual, I was fascinated. Brandeins sees itself as an economy magazine and is absolutely worth reading. For me, the article on Arvato was particularly interesting. InterFace did some beautiful projects for Arvcato in the USA and at the time I also flew transatlantic to meet Arvato people.
Arvato as “growth motor of Bertelsmann, hopefully saving Bertelsmann” – who would have thought that a few years ago? This is definitely an excellent report on a successful enterprise and a manager who “unites job and hobby” (Rolf Buch). Something that made me thoughtful while reading the article, however, is the euphoric confidence in growth the enterprise believes in. I will write another article when the time comes (as soon as I find the time) on this and then link it to the blog.
(As usual,) The focus theme is something you should read. It is about “Swollowed as usual!”.
Why do I favour Brandeins? The answer is simple: it is the only paper describing the current cultural change on a high standard and even promoting it. Besides, it is doing this in an ingenious way that is extremely attractive in the entrepreneurial sense. Which is why it is the only magazine (isn’t that how the bloggers’ competition – high gloss media is called?) our family has subscribed to.
The only paper other than Brandeins we have subscribed to is the Süddeutsche (out of paper nostalgia). It is well worth buying for us, since we are still eight ++ people living together in our family community, also known as household. The ++ is for several potential future in-laws who come at regular intervals. They all need to be entertained (and they all like reading newspapers).
When I travel by train, I also sometimes read the high glossSpiegel (the intellectual past). Once in a while, I look into Playboy (Yuk). On really long sea voyages, there is time for the Zeit (reminiscent of old Gauloise and red wine times). All other titles among the forest of papers do not make any difference to me. No, I forgot: whenever I am in Switzerland, I buy the NZZ, and if no Süddeutsche is available on vacation, I read FAZ.
RMD
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