On time for the first day of the Month of Delight, the May “brand eins” edition was delivered. But it took until Saturday, when I sat in the train EC 391 back from the PC camp 2013 (tag not only in twitter: #pmcamp13str) until I was first able to take a closer look at it. After all, life is hard for a PM.
Incidentally, after what I experienced in Stuttgart, I now see PM as an abbreviation for “People Manager”. This is definitely a better term for the job that was still called project manager a short time ago.
And to me, this “brand eins” seems as dignified as my thoughts. It looks totally golden. Along with a multi-coloured, ellipse-like line design. At first sight, I almost could have taken it for a “Haute Couture” magazine. Or at least for a magazine that represents the upper-class high society life style.
But be not afraid: the title alone makes it “cool”:
Seize the Day!
The sub-title is:
Why SHARING and SWAPPING will promote business.
Of course, this is exactly how I feel. Once again, they hit on my favourite topics! And it gets even better: Frau Fischer gives her editorial the simple heading:
A New Dimension!
(
The exclamation mark is from me)
She actually admits in the editorial:
“that she found all the fuss they used to make about sharing economy rather annoying.…”
And then she continues to say:
“The Sharing Economy might well be a fashionable concept – but the development behind it has a rather huge dimension”.
Well, I am delighted. Isn’t this fantastic news? And it gets even better – in the closing line of her editorial, she even calls the predictions made at the turning of the millennia by Jeremy Rifkin “a hopeful utopia“. Which is again something that confirms my own personal opinion.
Consequently, I undertake a “small research trip” into the inner pages of the magazine. And I notice that it is about quite a few sectors and continents. It includes many multi-facetted and diverse articles.
There is “looking for oneself” (on Siemens, page 22), “ownership will become virtual” (small IT story, page 92), “the bank in the palm of your hand” (a future without banks, page 96) and much more. And in particular, the entire focal point – absolutely magnificent in my opinion!
I will not tell you more – instead, I recommend that you, too, go on a trip equipped with the May “brand eins” copy.
RMD
(Translated by EG)
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