This time around, the “brand eins” edition arrived rather early. Because, after all, it will soon be Christmas. And I assume that they want the “brand eins” January edition to sit underneath as many Christmas trees as possible on Christmas Eve. So the motto was to speed up. Incidentally, “brand eins” is truly good advice if you are still a Christmas present hunter.
I had almost expected the ripping on the title page not to be real. After all, the post-it of the “brand eins” October edition taught me a lesson, didn’t it?
The title “How to Best End It”, along with the “focal point: separation” actually appeals to me. Finding an end and separating is always rather sad.
But I, too, made similar experiences to those described by Frau Fischer in her editorial. My separations, too, were always useful for me. Just remember what a good thing it turned out in retrospect that I first left Siemens and later Softlab in order to find my own responsible path in life.
Saying good-bye to the children when they grew older and started their own lives was always a good separation, just like the imagined relinquishing of freedom when I started family life. Leaving our last house a short time ago was also painful. After all, we had been living there for 23 mostly happy years. Now, however, I live in another, smaller house I am absolutely enthusiastic about.
Last Sunday, I said good-bye – although hopefully only temporarily – to our two cats Minz and Maunz alias Stalin and Lenin alias Joschi and Wladi to be on my way to India and visit my son for travels through India with him and his Chinese in-laws.
And the “brand eins“ accompanies me. Since Lufthansa – at least in the economy class – no longer seems to be as generous with providing daily newspapers as they used to be, I was rather happy to have it in my hand baggage. On such a long flight, I enjoy reading good material.
Consequently, I read about saying good-bye while sitting in the plane. And this helped me a little to prepare for the next separations to come in my life – the big one from my job at the end of 2014 and several small ones that loom ahead. I am absolutely determined to allow nobody to “take me as a hostage” (see page 70). Instead, I want to allow “jumps and separations”.
And here is what I especially liked: my favourite white beer (see title: Unertl) was also mentioned in the magazine. Of course, the Lenovo numbers are also quite interesting, but one might easily write a separate article about those. However, here is what shows best the high quality of “brand eins”: my ever so critical son, too, basically swallowed it up from the first to the last page.
After having spent two years in China, he now lives in India and had never heard of “brand eins”.
RMD
(Translated by EG)
Loading ...