Saturday morning. Waking up in bed without an alarm clock ringing. I plan to make this a stress-free day.
The new “brand eins” has arrived. The neon orange cover of the November issue is lying on my night stand, next to the flashy yellow one of October. Some way or other, I never seem to like the idea of getting out of bed on a Saturday morning. So I take up the “brand eins”.
The motto is
Learning to forget.
Between the focal point and the title, all you find is a black icon, the “rubbish”. Nothing else.
The message immediately reminds me of my visit to Jakob Schlaepfer in St. Gallen. Early this summer, Martin Leuthold (CEO at Jakob Schlaepfer’s) taught us during a RISE workshop (innovation at the edge). We learned about the secrets of “high speed creativity”.
That is when I understood the importance of “letting go and being able to forget” for innovative and creative processes. Is that what “brand eins” is talking about? Open the magazine. Do some browsing and rummaging.
Even in the editorial by Frau Fischer, I find a reference to an old, treasured acquaintance of mine, the Trikont publishing company. I find it on page 120. And I also discover the “Herzkasperl CD” on the picture accompanying the article. Barbara recently gave it to me – because she knows how often and with what fascination I always went to see the cabaret performances of my well-loved Jörg Hube whose untimely death less than a year ago I very much lamented. A wonderful gift. And underneath, I discover the once-trendy La Paloma CDs with which I almost drove my partner crazy a long time ago. The only thing I cannot see is the legendary “Dead and gone” (also good for driving people mad).
Having made quite some progress through the magazine, I now notice the interview with Clotaire Rapaille. On page 133, he says: “I discovered the reptile dimension of coffee”. That sounds interesting to me. After all, I am a) a coffee lover and b) very much impressed by the history of evolution. And so I read a good interview.
Afterwards, however, I switch back to the first pages of the magazine. The table of contents says something about Alzheimer’s decease. Now that is a topic that gives me pause. On page 108, I learn that this terrible decease also has some consolatory moments.
On page 112, you will find the retro fever in automobiles. I can easily sympathize with that. After all, I used to collect all sorts of vintage models. And then there is the article about the digital inheritance on page 118. Of course, that is interesting for me. Not only because I twitter and blog, but also because I see myself a little as an IT pioneer.
Now I wish for lighter fare and so I think of the world in numbers. It is always right at the beginning of the magazine.
But I am interrupted by the call from the kitchen: “Your coffee is waiting!”. The fresh rolls from our traditional baker have arrived, the soft-boiled egg is ready. I have to terminate this session; otherwise I will have a problem. So here we go: put the “brand eins” away and go to enjoy your late Saturday breakfast.
🙂 No, this brand eins is again something that is not fit for “into the rubbish”.
RMD
(Translated by EG)
P.S.
Incidentally, the website of Jakob Schlaepfer (manufacturer of luxury fabrics for haute couture) is just as remarkable as the enterprise itself.
P.S.1
You can find something I wrote about Martin Leuthold in my vacation diary (Urlaubstagebuch) …
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