On Wednesday, it had already arrived – the new brand eins. And again, it had to wait until the weekend. My “Post-China-Travel-Stress” …
On the brand eins website, I find the title page of the October issue in the colours grey, green, blue – and a dull beige. Now wasn’t I lucky? Because my brand eins is the “Green Version“ –and green is my favourite colour!
This time, the parcel inside a cellophane wrapping is particularly thick. On top of the October brand eins, I also find 92 pages of a brochure with the title:
“PROSPERITY IN NUMBERS – A Balance“.
Well done! It looks interesting and contains a lot of numbers. It was published and financed by the Initiative Neue Soziale Marktwirtschaft (INSM) and revised by the brand eins Knowledge Department. The INSM is an independent federation consisting of representatives from politics, economy and science without party affiliation – whatever that might mean. It is financed by the employers of the metal and electrical industry, which means that it is some kind of lobbyism.
But so what. The brochure is an interesting collection of numbers and statistics. And, as we all know, you can only trust statistics if you yourself forged them.
The title of the magazine, however, sounds rather attractive to me:
Wanted: Wisecrack
I instantly feel addressed. After all, I, too, am – very much as I regret it myself – often some kind of wisecrack. Sometimes, I get annoyed with myself for it. Yet I have to live with it, because by now, I can probably no longer change. “Focal Point: Experts” also rings a bell with me. Isn’t there more than one topic on which I feel I can act the self-appointed “expert“?
Inside, as always, the first thing to read is the editorial by Frau Fischer: Drilling deeply and seeing far is the title. That sounds nice – I, too, would always like to do that. In fact, I seldom manage – but perhaps others are better at it than I am.
And here they are, the often truly unique articles on all kinds of topics and sectors: experiences and discoveries, experts, financial politics, money (laundering), health, power, media, enterprises and knowledge. There is also something for IT experts – what more could I desire?
In a nutshell – it is again a magazine absolutely worth reading. So here I am once again singing the praise of the “brand eins experts”! I will continue with my reading tonight – with a fresh litre of Oktoberfest beer in front of me.
RMD
(Translated by EG)
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