Yesterday morning, the radio woke me with the voice of a hysterical lady who had to terminate her telephone conversation with another hysterical lady because she absolutely had to go and buy some Mon Chéri instantly!
Mind you, it was on “Bayern2”, which is my favourite station!
Well, but this is how it always works: some (stupid) adverts follow after success. If you are an honest listener who dutifully pays his GEZ fees, you get annoyed. And the more adverts you have to listen to, the more annoyed you get (and the worse the program gets). And finally, the „payer-to-the-GEZ“ will have to switch to another radio station and probably change the communication medium as the final step.
What I am saying is: I hate adverts on the radio – especially if it is stupid adverts like on the “public law” stations.
But there is something else I have been finding remarkable about Mon Chéri for a long time. Ferrero actually foregoes one of its central products and the summer turnover. In doing so, they want to tell the customer that Mon Chéri is really special. You only can enjoy it during the cold months.
Wouldn’t it be better if this same principle were not applied to Mon Chéri, but instead to seasonal specialties, such as strawberries and cherries. Why do we serve things on our tables all year round, just because you can get them from somewhere in the world? Even if it is not at all the right time for these things in our part of the world. You have to import the stuff by plane from South Africa, Australia or from wherever it grows. The mass of oil consumed by this method is higher than the mass of the fruit transported.
RM
Translated by EG)
P.S.
Starting now, I will put all products that are easily recognizable as coming from Ferrero onto my „red list“: „I-will-no-longer-buy-it“. Even if it maks no differnce.
P.S.1
The picture was taken by A. Kniesel. I found it on Wikipedia. Many thanks to the owner of the copyright!
He placed it there under the GNU licence for free documentation (GNU-Lizenz für freie Dokumentation) in version 1.2 (or a later one) and had it was published by the Free Software Foundation.